Five Things You Need To Be A Highly Effective C-Suite Executive
Having a professional coach: Successful C-Suite leaders must be committed to continuous learning. Investing in personal and professional development is essential. This includes building new skills, seeking mentorship, and staying curious and open-minded. Talking about myself, I have had a coach multiple times in my career till now and I am grateful that I had because […]
The Juxtaposition of Compassion and Empathy in Leadership
In the grand orchestra of leadership, compassion and empathy emerge as the master conductors, orchestrating a harmonious symphony that resonates through the corporate corridors. Picture a ship navigating through turbulent waters; at the helm stands the captain, steering the vessel with a delicate balance of compassion and empathy, much like a skilled sailor navigating the […]
Performance, Affiliate, and Content Marketing in 2024 in Horizon- A Founder’s Perspective
As the dawn of a New Year unfolds, founders and entrepreneurs find themselves at the precipice of innovation and evolution. The landscape of marketing is ever shifting, evolving, demanding a keen eye for emerging trends and a proactive approach to stay ahead of the curve. In the realm of performance and content marketing, the winds […]
Growing Relevance of Sustainability Marketing
As stewards of our brands, we must recognize that sustainability is not a mere marketing ploy, but a commitment woven into the fabric of our operations. The paradox is this era of greenwashing—superficial eco-friendly claims that co-exist with some meaningful and action driven initiatives. In the dynamic landscape of contemporary business, marketing is still undergoing […]
Christmas Chronicles- A Founder’s Guide to Inspiring Business Triumphs
As the year comes to an end, I find myself reflecting on the magical spirit of Christmas and its profound connection to our journey at Shisham Digital, which has thrived on the principles of innovation and collaboration. Christmas, with its vibrant energy, warm lights, and contagious joy, holds more than just a festive charm. It […]
Affiliate Marketing-Top 5 Things to Keep in Mind
Once upon a time in the vast digital realm, there lived a group of savvy individuals who discovered a secret path to financial success—the kingdom of affiliate marketing. In this enchanting land, where clicks turned into gold coins, they learned five crucial lessons that paved the way to prosperity. Gather around dear readers, as we […]
Sustainability and Social Responsibility in Marketing – What Does the Future Hold?
In an era where consumers are becoming increasingly conscious of their environmental impact and societal footprint, businesses are compelled to re-evaluate their marketing strategies. Sustainability & social responsibility are no longer mere buzzwords; they’re integral components shaping the future landscape of marketing. The future of marketing lies in the hands of companies that not only […]
Four Tips for Mastering Performance Marketing
Businesses are constantly seeking ways to optimize their strategies and boost return on investment. One crucial aspect of this optimization process is mastering tracking and attribution in performance marketing. Effectively measuring and attributing the success of your campaigns can significantly enhance your marketing efforts. Here are four tips to help you navigate the world of […]
The Interview- 5 Things They Forgot To Mention In College
People Skills — I hoped college would have taught me that in practical life, 80% is about communicating with people. Skills is an assumed aspect. So, when you have 10 people working on different projects leading to the same business goal — the challenge starts from there and the challenge is breaking away from silos. […]
Digital – Taking The Form Of Water
The importance of consumer touchpoints to brands is growing at a good pace and this could be due to the below forces of transformation. The essence of the term ‘Digital Marketing’ has evolved over the past two decades , from the marketing of products and services to a blanket term that encompasses marketing technology and […]
