The Prism of Cultural Branding
Cultural branding is not new. It is a marketing strategy and the secret sauce of successful brands, enabling companies to establish deeper personal connections with their customers by embodying similar values and beliefs, where the brand is shaped according to the cultural context of its target personas. With this intent and in this process, the […]
The Busting of Silos
During my career journey, I have observed that there are certain aspects that have a strong potential of slowing us down, as people and as businesses. The thing that I am talking about is operating in silos which needs conscious and unbiased action to bring relevant stakeholders together for arriving at a decision. When I […]
Client Servicing Is A Feeling, Not A Department
Customer service is understanding and memorizing all your business relationships to the extent that you can anticipate the stimulus vs response gap The highest common factor in best client experiences has a thing in common, which is to go beyond what clients expect. Simply put – going above and beyond not missing out on a […]
The Evolving Landscape Of Social Media For Brands | CLSEE
Here are my observations on 5 key trends that are building the bridge for a wider horizon for the social ecosystem. Easier to remember the acronym – CLSEE The considerable rise in content creation and consumption is all emancipating. Being beyond the walled gardens, with more the power in the hands of users, has enabled […]
Performance Marketing Trajectory- Navigating the Top Future Trends
In the ever-evolving landscape of digital marketing, staying ahead of the curve is paramount for success. Performance marketing, a dynamic and results-oriented approach, is continuously adapting to emerging technologies and changing consumer behaviors. As we stand at the intersection of innovation and strategy, let’s explore the top 10 future trends shaping the trajectory of performance […]
